Our Roots



Southern Roots Boutique is a locally owned apparel & gift boutique located in the heart of Downtown Hinesville, GA. At Southern Roots Boutique we hope to bring our community a unique and personal shopping experience. A place for all of your clothing & gift needs! We hope to see you soon!



 Kersten Hofkin is the owner of Southern Roots Boutique. Kersten has been in the Hinesville, GA area since 1981 and opened her own business, Southern Roots Salon, in 2018. When the opportunity to expand presented itself , She decided to jump into the boutique world and offer our community the ultimate one stop beauty shop where you can come and shop for your favorite apparel & gifts as well as receive a hair makeover by one of the wonderful stylist at Southern Roots Salon.

Come by and see her today for all your hair and apparel needs!





Kaylee Vaughn is the manager here at Southern Roots Boutique! Kaylee was born and raised here in the Hinesville GA area and when given the chance to go into business with her mother she was ecstatic! She jumped at the chance to be able to provide a unique shopping experience to her community that is size inclusive and will be a perfect fit for anyone in the area looking for a new and fresh place to shop. Come by and see her for all your Apparel & Gift needs!